About us

Not that long ago, I was deep in the fashion world as a brand manager, artist and graphic designer - strategising, curating, creating, and obsessing over the details. Fast forward to September 2024, I had my second baby. I asked for some flexibility at work, but all I got was a big fat NO. So, I did the only thing that made sense… I QUIT.

My kids are the ultimate inspiration behind RebelCupids - a multi-brand concept store offering elevated essentials with an edge for kick-ass women who do parenting and work on their own terms.💪 

If you believe the daily grind of mum life and killer style can go hand in hand (without losing your cool or your mojo), THE WARMEST WELCOME to RebelCupids Collective - a space for rule-breakers, risk-takers, and women who wear their power and their hearts on their sleeves (and in some cases, on their lifestyle accessories, too!).🤩

Let’s rise, support, and celebrate each other. Because when one mama wins, we all do.💖

Love, Vitalia x